Nestled in the heart of New Mexico, Platoro Jewelry Studio creates handcrafted sterling silver jewelry influenced by the rugged landscapes and vibrant spirit of the Southwest. From the sun-drenched Mesa to the striking Sandia Mountains, our pieces are a reflection of the rich culture, natural beauty, and unique character of the land we call home.

Platoro was born at the start of 2025, when metalsmith Will McConnell—drawing on two decades of experience—set out to create meaningful, accessible jewelry that honors the community it represents. Guided by traditional silversmithing techniques and regional artistry, every piece is crafted with intention and deep respect for the heritage of the land.

Each process is done by hand, using recycled and ethically sourced materials. We approach our work thoughtfully, with a commitment to sustainability, community, and craft.

We’re excited to share Platoro jewelry with you.